Eye care distribution & technology

Better Vision.
Better Life.

R2 Vision connects leading eye care brands with consumers through data-driven distribution and technology.

50+years combined
About R2 Vision

Who We Are

We are a next-generation eye care distribution and technology company, combining decades of leadership experience in consumer goods with advanced AI capabilities. Our team has a proven track record of building global brands and scaling businesses across Europe, the Middle East, and Africa. By offering products from leading manufacturers such as Johnson & Johnson Vision, Alcon, Bausch + Lomb, and CooperVision, we operate at the intersection of healthcare, technology, and consumer experience.

Portfolio

Brands we carry

From daily lenses to care products — we offer products from these manufacturers.

All brands ↗
→ Alcon Alcon → Bausch+Lomb Bausch&Lomb → Johnson&Johnson Johnson&Johnson → CooperVision Cooper Vision → Avizor Avizor
01

What We Do & How We Are Different

We connect leading global eye care brands with consumers through a seamless, data-driven distribution model. Beyond traditional distribution, we leverage AI-powered insights to personalize product recommendations, optimize pricing and promotions, and enhance the end-to-end customer journey.

What sets us apart is our unique combination of FMCG brand-building expertise and advanced technology—enabling us not only to distribute products, but to actively create demand, improve conversion, and build a smarter, more responsive marketplace for vision care.

02

Why It Matters

Better vision impacts quality of life, productivity, and long-term health—yet access to the right eye care solutions remains fragmented and complex. We simplify this by making trusted, high-quality products more accessible, personalized, and easy to choose. For our partners, we unlock growth through smarter distribution and deeper consumer engagement; for customers, we deliver a more relevant and convenient experience. The result is a more effective eye care ecosystem that benefits both businesses and the people they serve.

Leadership

Over 50 years of combined experience

Roman Melesh, CEO

Roman Melesh

CEO

Roman is an accomplished FMCG leader with 30 years of experience building brands and leading high-performing teams across Europe, the Middle East, and Africa, including roles at Kraft Foods, Mondelez International, and Aujan Coca-Cola.

LinkedIn ↗
Rostyslav Sulym, COO and CIO

Rostyslav Sulym

COO & CIO

Rostyslav is an experienced technology executive with 20 years in information systems, having developed and led IT solutions across world for companies such as Deloitte CIS, Kraft Foods/Mondelēz, Turkcell/Astelit, DTEK/SCM, World Bank Group and others.

LinkedIn ↗
Technology

Intelligence across the customer journey

Our technology layer turns commercial and consumer signals into more relevant recommendations, smarter pricing and stronger partner performance.

01

Personalized discovery

AI-powered insights help consumers navigate complex eye care choices and find products better suited to their needs.

02

Data-driven growth

Demand signals, pricing intelligence and promotion optimization help partners convert more effectively across markets.

03

Connected experience

Distribution, brand building and technology work as one system—from product discovery to purchase and retention.

Solutions

A smarter marketplace for vision care

Visit our store ↗
01

For brands

Regional market access, demand creation and deeper consumer engagement.

02

For retailers

A curated product portfolio, commercial intelligence and scalable operations.

03

For customers

Trusted products, easier choices and a more convenient buying experience.

Get in touch

Let’s transform the future of eye care

We welcome partnerships and inquiries. Contact us to learn how we can work together to transform the future of eye care.

[email protected]↗
Primátorská 296/38
180 00 Praha 8
Czech Republic
IČO: 24903248